Don’t make a regular panel. Break it!

At CCXP, with J.G. Quintel and Sean Szeles, for HBO Max and Cartoon Network, the goal wasn’t to run a panel.

It was to design behavior.

Most panels are built to be watched.

Safe.

Predictable.

Forgettable.

We broke that logic.

We removed control from the format —and turned it into a system.

A gumball machine dictated what happened next.

Moments could shift at any time.

Interruptions weren’t exceptions — they were the system.

Not as a gimmick —

but as a rule.

Because unpredictability forces attention.

And attention, when challenged, becomes action.

Every beat demanded something back:

A reaction.

A decision.

A response.

The audience wasn’t consuming the show.

They were operating inside it.

And once that happens,

you’re no longer presenting content.

You’re generating behavior.

WHAT THIS PROVED

Something shifted.

The audience didn’t just react.They amplified.

From panel…

to moment.

From moment…

to conversation.

Because in live experiences,

attention is given. Participation is earned.

And if you don’t design for it,

the audience will always default to watching.

CREDITS

Creative Lead — Pancho Ortega

Creative Team — Macarena Trabajo, Christian Mieles

Graphic Team — Catalina Noriega, Cristian Araya, Sofia Farina

Still Photographer — Bernardo Améndolla

Creative Producer — Caroline Randis, Karina Ogarrio

Creative Direction — Marcela Ramsfelder, André Takeda

Content Leadership — Pablo Zuccarino, Jaime Jiménez

Marketing Leadership — Natalia Akel, Carolina Liporace, Daniela Espinosa