Pancho Ortega
Creative Leader | Global Campaigns | Turning Content into Conversation & Business Impact
Phone:
+1 (52) 5522701603
Email:
Birthday
June 17th
A Bit About Me
I work at the intersection of creativity, audience behavior and business impact.
Over the past 15+ years across television, streaming and media, I’ve led regional and global campaigns — including the worldwide relaunch of The Wonderfully Weird World of Gumball.
I build ideas with multidisciplinary teams across LATAM,
designed to move across platforms, audiences and culture.
Because launching content isn’t the goal.
Making it grow is.
Work Experience - Key Projects
Nov 2024 - May 2026
Creative Senior Manager, Kids LATAM
Warner Bros. Discovery
Led the creative global relaunch of The Wonderfully Weird World of Gumball, defining its tone, narrative and creative system across platforms.
Coordinated cross-regional teams to ensure a consistent voice
while adapting to local audiences.
Nov 2022 - Nov 2024
Branding Lead, Kids & Young Adults
Warner Bros. Discovery
Rey Mysterio VS The Darkness
Led talent-driven content for Rey Mysterio vs The Darkness,
blending live-action and social storytelling.
2M+ organic views.
Top 5 most-watched in LATAM at launch.
La Vida Secreta de tu Mente (with Pictoline)
Built a multi-platform storytelling system for La Vida Secreta de tu Mente (with Pictoline).
Achieved Top 10 ranking in LATAM during launch
Jun 2021 – Nov 2022
Creative Regional Manager
Discovery Kids
Led regional creative strategy for Discovery Kids across LATAM. Repositioned the brand through content, aligning storytelling with evolving audience behavior.
Coordinated teams across Mexico, Colombia and Brazil to ensure a consistent voice and engagement.
Oct 2015 – Jun 2021
Creative Manager MX
Discovery Chanel
Rebuilt and led a cross-functional team (6 creatives, editors, designers), delivering multi-platform content and campaigns across LATAM and Caribbean markets.
Oversaw development and launch of new channels, ensuring alignment between content strategy, production, and audience targeting.
2013 – 2015
Head of Content
Canal Once (Once Niños)
Led development and production of original preschool and kids programming, managing writers’ rooms and overseeing script development and content strategy.
Delivered successful series including Kipatla, Pie Rojo, and Sofía Luna, aligning storytelling with audience and educational goals.
Key Skills
• Content Strategy & Creative Direction
• Showrunner & Narrative Development
• End-to-End Production Oversight (Pre, Production, Post)
• Cross-Functional Leadership & Team Development
• IP Development & Multi-Platform Storytelling
• Talent Collaboration & Creative Direction
• Budgeting, Resource Allocation & Production Planning
• Audience Insights & Cultural Relevance (LATAM)