<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Pancho Ortega — Growth & Creative Systems]]></title><description><![CDATA[Content That Grows Impact]]></description><link>https://www.panchoortega.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 04 Jun 2026 20:31:03 GMT</lastBuildDate><atom:link href="https://www.panchoortega.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Gumball is getting closer.]]></title><description><![CDATA[If it doesn’t go far enough, it’s broken. Gumball was getting really close. And when I say really… I mean really close. This wasn’t a local campaign. It had to work globally — across markets, languages and audiences. So we didn’t just say it. We pushed it. Closer. Closer. Closer... Until “close” stopped being a lineand became the joke. Because in Gumball, nothing stays metaphorical. Everything happens. That’s what makes the humor travel. Not the idea itself —but how precisely you execute its...]]></description><link>https://www.panchoortega.com/post/modern-design-strategies-for-impactful-business-growth</link><guid isPermaLink="false">69f80c365caf4ed272b8f42a</guid><category><![CDATA[Global Brand Systems]]></category><pubDate>Mon, 04 May 2026 03:02:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/217608_0db5625aba594ad7a3147fa079a345db~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pancho Ortega</dc:creator></item><item><title><![CDATA[Don’t make a regular panel. Break it!]]></title><description><![CDATA[At CCXP, with J.G. Quintel and Sean Szeles, for HBO Max and Cartoon Network, the goal wasn’t to run a panel. It was to design behavior. Most panels are built to be watched.  Safe.  Predictable.  Forgettable. We broke that logic. We removed control from the format —and turned it into a system. A gumball machine dictated what happened next. Moments could shift at any time. Interruptions weren’t exceptions — they were the system. Not as a gimmick — but as a rule. Because unpredictability forces...]]></description><link>https://www.panchoortega.com/post/engaging-audiences-the-art-of-curating-content</link><guid isPermaLink="false">69f80c355caf4ed272b8f425</guid><category><![CDATA[Live & Iinteractive Systems]]></category><pubDate>Mon, 04 May 2026 03:02:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/217608_3d45bfcf964f4e7db6b4c25c1e679729~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pancho Ortega</dc:creator></item><item><title><![CDATA[Margarita wasn’t a campaign. It spread.]]></title><description><![CDATA[When fans lead, brands follow. For Season 2 of Margarita (by Chris Morena) on HBO Max, awareness wasn’t the problem. Belonging was. The fandom was already there —but brands usually sit outside of it. We did the opposite. We didn’t speak to the fandom.  We stepped inside it. “Haditas al poder” turned superfans into characters inside the narrative. They weren’t just reacting to the show — they were asking for it. It started as posts.  It became coordination.  Then momentum. What started as a...]]></description><link>https://www.panchoortega.com/post/unlocking-growth-through-creative-leadership-insights</link><guid isPermaLink="false">69f80c346d919e5ce86c07a4</guid><category><![CDATA[Fan & Community Systems]]></category><pubDate>Mon, 04 May 2026 03:02:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/217608_6f07f50e71a64d83b2f4221964bec1a0~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pancho Ortega</dc:creator></item></channel></rss>